How can you manage and optimize worldwide Influence Marketing campaigns across the different Business Units of an international group, using a common tool to centralize and redistribute data?
Amplify and reinforce the brand's image in a targeted geographic cluster through the relaunch of a facial skincare range corresponding to the needs of the consumer during a one-month commercial campaign, either in stores or on the Yves Rocher website.
Driving its strategy with standardized indicators for each BU worldwide, with a focus on Africa (Ivory Coast, Senegal, Ghana) and the Dominican Republic, for Yves Rocher's Bright Botanical campaign.
